Revenue intelligence · Boston
Cadence reads your CRM, mail and calendar every 15 minutes and rescores every open deal on 60 signals. Median forecast error across our customers: 3.8%.
Thank you. This is a demonstration site: the request is not sent to a real company.
20 minutes, screen shared. We score 50 of your open deals live and you keep the export.
| Deal | Value | Score |
|---|---|---|
| Calloway FoodsRenewal + 2 lanes | $184,000 | 86 |
| Norsk Marine GroupPilot → annual contract | $77,200 | 79 |
| Fernwood RoboticsDedicated lanes, 3 regions | $96,500 | 71 |
| Atria Health PartnersEnterprise, security review | $240,000 | 63 |
| Ridgeline Data SystemsExpansion, EU region | $52,000 | 44 |
| Bower & ColeSpot → contract conversion | $128,750 | 38 |
The state of the forecast
Nothing here is a tooling problem. It is a measurement problem: sales teams forecast with the three data points a rep is willing to type in on a Friday afternoon.
Commit, Best Case, Upside. Three words doing the job of a probability model, filled in by the person with the strongest incentive to be optimistic.
41% of deals marked Commit in week one of a quarter slip or die before it closes.
A stage change is recorded after a deal moves, not when. By the time a card gets dragged into Negotiation, the buying committee has usually already picked.
Median lag between a real decision and the matching CRM update: 9 days.
The moment a deal goes cold is sitting in an email your rep stopped replying to. It sits there timestamped, and no manager has the hours to go find it.
A 12-rep team generates ~4,700 customer emails a month. Managers read about 40 of them.
How it works
One OAuth screen per source. After that the only thing your team does is read the alerts.
Read-only OAuth into your CRM, mail and calendar. Nothing gets installed on anyone’s machine. First scores land in about 40 minutes.
Sixty signals: reply latency, how many people are on the thread, stage velocity against your own historical median, discount depth, champion activity. One number from 0 to 100, and the three reasons it moved.
When a score drops more than 15 points in a week, Cadence alerts the rep and the manager the same afternoon, not in a weekly digest.
Scores aggregate into a forecast with a confidence band. You walk into the board meeting with a range and the evidence behind it instead of a spreadsheet and an argument.
Live feed · every deal rescored every 15 min
Calloway Foods — 11 days, 3 contacts.
Bower & Cole — title updated Aug 14.
Atria Health — 19 days vs 9.
Results
Aggregate across 342 customer workspaces, measured against each team’s own baseline in the two quarters before they switched.
Locked Monday of week one, compared to the closed number six quarters running.
Open value scored every 15 minutes across all customer workspaces.
Each one against 60 signals and your own historical close patterns.
Average head start over the deal owner flagging the same deal themselves.
Product
Cadence is not a CRM and will never ask you to replace one. It sits on top of the systems you have and returns judgment your team can act on the same day.
Cadence locks a forecast on the first Monday of the quarter and never touches it. At close we show both lines side by side, so the model is judged on the same terms your reps are.
Open any deal and the score is broken down into the factors that moved it and by how much.
Reply latency is the single strongest predictor of a slipped close date. Cadence watches it per thread, per contact.
Close dates that already passed, deals with a single contact, stages that skipped a step, amounts that have not moved in seven weeks. Sorted by how much they distort the forecast.
Rep, region, segment, product line, partner-sourced. Every view is a permalink and exports to CSV. Warehouse push runs on whatever schedule you set.
Integrations
Eleven native connectors, read-only by default, plus a REST API and a warehouse sync for everything else. Each connector takes one OAuth screen to add.
Security & compliance
Every connector is scoped read-only, and nothing you connect trains a shared model on your data.
Audited annually since 2023. Report available under NDA in the trust portal.
Encrypted at rest and in transit. Per-workspace keys, rotated every 90 days.
Pick your region at workspace creation. Data never leaves it, including backups.
On every plan including Team. Directory sync deprovisions a rep the day they leave.
Write access to your CRM is off and stays off unless an admin turns it on per object.
The DPA and sub-processor list are public, and 30-day deletion is written into the contract.
Pricing
Sales seats only — managers, ops and finance read for free. Everything is month to month and you can export your entire workspace at any point.
For one sales team up to 25 reps that wants the forecast to stop being a debate.
billed monthly
For multi-team orgs where the number goes to a board and someone has to defend it.
billed monthly
For 250 seats and up, or anywhere procurement, residency and audit get involved.
annual agreement
“We were calling the quarter within eleven points and calling it late. The first thing Cadence did was tell me that four deals my best rep had in Commit hadn’t had a reply in three weeks. We had that conversation in week three instead of the post-mortem.
“Two quarters later we closed within two percent of the locked forecast, and I stopped rebuilding my own spreadsheet on the side entirely. My reps get the alert before I do, which is the part I did not expect to like.”
Questions
If yours is not here, ask it on the walkthrough. We answer with your data on screen, not a slide.
About 40 minutes for a typical workspace. Cadence backfills 18 months of closed-won and closed-lost first, because the model is calibrated on your history rather than on a generic benchmark. Teams with more than 100,000 historical deals take a few hours.
Not unless you switch it on. The default connector scope is read-only. If you want the close score written to a custom field so it shows up in your existing reports, an admin enables it per object and we only ever touch the fields you name.
Metadata on threads that are already linked to an opportunity: participants, direction, timestamps, whether a reply happened and how long it took. Message bodies are processed in memory to detect intent and are never stored. Internal-only threads are excluded entirely.
Cadence asks reps for nothing. They get an alert when one of their own deals moves, and that is the only interaction most of them ever have with it. Median rep time in the product: four minutes a week.
Most CRM forecasting multiplies deal value by a fixed stage weight, so it can only be as good as the stage. Cadence ignores the stage and models behavior — who is replying, how fast, how many people, against what your own won deals looked like at the same point.
Export the full workspace as CSV or Parquet at any time, including every historical score and the factors behind it. On cancellation we hard-delete everything within 30 days and send written confirmation. There is no exit fee and no data hostage clause in the contract.
Get started
We connect a sandbox copy of your CRM on the call, score 50 open deals live, and you keep the export whether or not you buy anything.
Thank you. This is a demonstration site: the request is not sent to a real company.
We don’t ask for a card. Slots are 20 minutes and we send the recording after.
This is a demo: the form works, but Cadence doesn’t exist.